My Role:

Senior Visual Designer

DATE

July, 2013

METHODS

Branding, Logo Design, VI design.

I LEARNED

Design Thinking
Printmaking

This is a rebranding project I designed for Effie China, Every year, Effie Award will organize a marketing forum for those advertising companies, marketing agencies, creativity agencies in China. This year, the Effie China planned for launching a new branding for this anniversary celebration.

Based on the style of “Ef fie awards China” and the topic of the forum, I chose the 3D style to express the upward tendeny as shown in the picture.

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