VI Design – Beijing Planetarium

Case Study 

The inspiration of this logo comes from the  feature of the human eye, which is the main organ involved in the audiences’ appreciating the astronomy in  the planetarium.

Another inspiration of this logo is from the Garden Maze, which represents mystery and personal experience. Samely, we need to experience the maze of the astronomy ourselves in the planetarium.

The logo resorts to the Chinese traditional concept of ” orbicular sky and rectangular earth”,which means the circular shape is preferred in this logo to represent the universe.

The color of dark blue is applied to this logo to indicate the color of the universe, marked by a sense of mystery and profoundness.




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